Optional add-on
An agency shows you a report full of impressions, clicks and “conversions”. The conversions are usually filled-in forms. Nobody knows how many of those forms ended up training in your gym the following Tuesday, or what you paid for each of the ones that did.
It isn't bad faith: the agency doesn't have your data. It sees as far as your website's front door and that's where it ends. What happens inside — who books a trial class, who comes back, who becomes a member and what they pay — nobody sees but you.
We're already inside.
Four steps, from the ad to the sign-up.
We look at what people in your area actually search for: your discipline, your neighbourhood, your timetable. A CrossFit box in Gràcia and a pilates studio in Sant Cugat aren't competing for the same thing, and shouldn't pay for the same searches.
Not on an agency domain that vanishes when you stop paying them. They're on your Orlo website, with your real timetable and your real prices, and they update themselves when you change something. They load fast because they are your website, not a copy of it.
When someone arrives from an ad, we know. If they book a trial class, we know. If they become a member three weeks later, we know that too — and we know which campaign brought them.
We compare what each new member costs against what we agreed with you. Campaigns that bring members get more budget; keywords that spend without bringing anyone get stopped. And every change is recorded in your Orlo account, with the date and the reason.
Not a PDF full of colourful charts. The same numbers you use to decide anything else about the gym:
And because the members are in Orlo, you know what comes next: how many are still training three months on. A member who costs €40 and stays a year is not the same as one who costs €25 and leaves in February.
And said plainly: the panel for checking these numbers inside Orlo is still being finished. Until it lands, we give them to you ourselves, every month, in writing. What you can already see in your account from day one is the change log: what we touched, when, and why.
In your name and on your card. We're managers, not owners. If one day you stop, you take the account with its whole history: campaigns, keywords and conversion data. There's nothing to “get back” because it was never ours.
You pay your ad budget directly to Google. Our management fee is separate and always itemised, so you know at any moment how much goes to Google and how much comes to us. There's no hidden margin in the spend.
Closed in August? Full in January? Tell us and the campaign is paused that same day — and the change is recorded in your account with its date and its reason, like every other one.
No lock-in. You cancel at the end of any month.
Your ad budget is separate and yours to set. For a boutique gym in a Spanish city, somewhere between €200 and €400 a month is usually enough to start seeing something.
One new member a month already covers the fee.
Before you write to us
Tell us what discipline you run, what neighbourhood you're in and whether you have free places right now. We'll tell you whether we think search advertising can work for you — and if not, we'll tell you that too.