Pricing

One price, with all of Orlo in it

No modules to buy separately, no per-member pricing, and no better feature waiting in a more expensive plan. There's no lock-in either: what you see in the demo is what you have from day one, and you leave whenever you like.

See the live demo

One plan

Everything Orlo does, for the one price

One login and one invoice for the website, the bookings, the billing, the training, and the reports.

What's included

Website and site builder
Bookings and scheduling
Capacity and waiting list
Check-in by QR code
Memberships and class packs
Charges, invoices, and refunds
Workouts and progress
Exercise library
Insights and reports
AI assistant
Urban Sports Club and Wellhub
Blog and SEO in three languages

Orlo

€149 /month

We invoice from the UK with no VAT: you account for it yourself under the reverse charge. We'll ask for your VAT number at checkout.

Get started for free

Set it up free, no card. You start paying when you open to the public. No setup fee and cancel any time.

Optional add-on

Managed Google Ads

The only agency that can see whether the ad actually got you a member

Because we run your website, bookings and payments, we don't report clicks and hope. We can follow an ad click through to the person who joined and tell you what that member cost — and what they're worth.

We know which keyword brought each member, not just each click
Cost per member, not cost per form fill
Landing pages built into your own Orlo site, so they match and load fast
Campaigns built from what people already search to find gyms like yours

€250 /month management

Your ad budget is yours to set and you pay it to Google directly, from your own Google Ads account. Our management fee is separate and always itemised.

Talk to us about Google Ads

Plus 2.5% + €0.25 domestic transaction fees; foreign conversion fees apply.

Why there aren't three columns on this page

Most gym software is sold in bands: you pay by number of members, and the features that actually change your day sit two plans up. You end up choosing between growing and paying more, or staying small and going without the tools.

We'd rather you grew. A gym with 400 members pays what a gym with 60 pays, and both have the AI assistant, the reports, and the training plans from day one.

One login, one invoice.

Questions about the price

Is there a contract or a setup fee?

Neither. You pay month by month and can cancel at the end of any month, with no penalty and no months of notice to give. There's no joining fee and no setup cost either: what you see is what you pay from the first month.

Can I try it before I pay?

Better than a trial: it's free while you build it. You create the account with no card, set your whole gym up on a private address that stays out of Google, and pay nothing until you open to the public. There's no trial that expires and no time limit. And if you'd rather look before signing up, the live demo is open and you can walk through it right now, with a real example gym's data in it.

Does the price include VAT?

No, the €149 is before VAT, as is the €250 for the Google Ads add-on. Orlo invoices from the UK, so the invoice carries no VAT and you account for it yourself on your own return under the reverse charge. That's why we ask for your VAT number at checkout.

Does the price go up as I get more members?

No. It's the same price at 60 members as at 600, and there are no bands to cross without warning. The only thing that grows with your gym is the transaction fees, because they're charged per payment processed.

What are the Stripe fees?

2.5% + €0.25 per domestic transaction, and there are two things in that. The 1.5% + €0.25 is Stripe's fee: they process the payment and it lands in your account, not ours. The remaining 1% is ours, and it's the only thing we charge on top of the €149. Where a currency conversion is involved, Stripe charges separately.

Are there features I'd pay extra for?

Only the Google Ads add-on, and that's a service with people behind it rather than a locked feature. Everything the software does — website, bookings, billing, training, insights, and the AI assistant — is in the one price.

Does the €250 include what I spend on ads?

No, and it matters that this is clear. The €250 is our fee for building and running the campaigns. The ad budget is separate, it's yours to set, and you pay it to Google directly from your own Google Ads account — which stays yours, with us as managers. On the invoice you'll always see the two stated separately.

What about the memberships and data I already have?

They're imported with their price, their renewal date, and their history, so nobody is over- or under-charged in the first week. We do it with you before you start using it.

Gyms that run on Orlo

Studios in Barcelona and beyond.

"This is the best app I've seen at a gym, no other gym has one like this. It just works."

Barbara N.

Owner, Mov · Barcelona

"Even clients who work in web development have told us that the website is incredible, it doesn’t lack anything... It’s something people notice straight away."

Víctor Cabañero García

Owner, Fit Mastery · Barcelona