The Orlo journal
Running a studio, in practice.
Pricing, retention, staffing and the software behind it — written by the people building Orlo and the studios using it.
Why Simple Pricing Matters
Boutique fitness studios thrive on community, energy, and relationships — not complicated spreadsheets. Yet too many studios create price lists that look like restaurant menus: Bronze, Silver, Gold, Platinum… packs, unlimiteds, half-unlimiteds, and hidden a...
Product · 2 min read
Bring Your Gym Online: How to Run Virtual Classes and PT with Orlo
Keep clients engaged—even when they’re traveling, at home, or can’t make it in.Your gym doesn’t stop at the studio door—and now, neither do your se...
Pricing · 3 min read
How Much Should You Charge for Small Group Training in Barcelona?
If you're running a gym or planning to launch one in Barcelona, there's a good chance you're offering (or thinking about offering) small group trai...
The report
The Boutique Studio Report
How boutique studios in Spain price, retain and hire. Take part and get the full report.
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Industry · 2 min read
What People Hate About Gyms — and How Small Studios Can Win
In Barcelona, most people don’t quit fitness.They quit gyms.After scanning Google reviews, ClassPass feedback, Instagram comments, and consumer for...
Industry · 2 min read
The Strength Shift: What Working Professionals in Barcelona Really Want from Their Workouts
Across Barcelona, a growing wave of professionals is redefining what it means to work out. The era of aimless treadmill slogs and overcrowded HIIT ...
Industry · 3 min read
Why Barcelona’s Boutique Fitness Boom Is Just Getting Started
Barcelona is no stranger to fitness. From beach bootcamps to packed spin studios, the city has always pulsed with energy. But behind the scenes, a ...