Class Trials
Class trials are your gym’s secret weapon for attracting new clients. By inviting newcomers to join a session for a low price—usually around €10 —you lower the barrier to entry, showcase your community , and turn more leads into loyal members.
Why Paid Trials Outperform Free Trials
Free trials sound attractive, but paid trials deliver better results. Charging even a small fee shows your service is valuable , filters for genuinely interested prospects , and dramatically reduces no-shows . Clients who pay are far more likely to attend and convert.
How Class Trials Work with Orlo
- Eligibility: Only brand new clients—those who have never booked, attended, or paid for any class or membership—can book a trial.
- Easy Booking: Eligible visitors see a prominent “Book Trial” button on your class timetable at the discounted price you choose in your Orlo settings.
- Automatic & Secure: Payments are securely processed via Stripe , and trial bookings appear instantly in your system—no manual admin required.
- Staff Alerts: Trial bookings are flagged for your team, so staff can give every newcomer a warm welcome.
- Full Tracking: All trial conversions are tracked in your analytics , letting you see which campaigns and channels are working best.
Managing and Customizing Your Trials
- Flexible Pricing: Update your trial price any time in Orlo—just change the trial class price in your gym settings.
- Easy Identification: Staff can spot trial clients at a glance and make their first visit memorable.
Best Practices for Maximum Impact
- Promote Widely: Highlight your trial offer everywhere—homepage, social media, email campaigns, and digital ads.
- Follow Up Promptly: After a trial session, send a friendly message asking for feedback and sharing the next steps.
- Bundle with a Welcome Offer: Combine trials with a discounted first month or pack to make it easy for clients to keep coming back.
A well-run class trial is the start of a long-term client relationship . Let Orlo handle the admin, automate your follow-up, and give every new client a seamless first experience—so you can focus on turning every trial into a loyal member.
Next: Referrals
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