Insights: Your All-in-One Dashboard for Growth

The Insights page in Orlo gives you everything you need to run a smarter, more successful gym. Instantly see what’s working—and what’s not—across revenue, attendance, satisfaction, retention, and profitability, so you can solve problems quickly and make confident decisions that drive growth and keep your business healthy.

Why Measurement Matters

You get more of what you measure.
When you track key numbers—like revenue, attendance, client feedback, and profit—you naturally focus your team’s energy on the things that matter most. Over time, what you measure improves. The Insights page makes it easy to keep your finger on the pulse of your business, so you can celebrate wins , spot issues early , and unlock new growth .

Why Insights Matter

  • Grow revenue: Spot trends in sales, new sign-ups, and referral growth at a glance.
  • Monitor profitability: Ensure your gym is making enough money to thrive and reinvest in your team, space, and client experience.
  • Improve satisfaction: Monitor feedback and ratings for trainers, classes, and your facility—fix issues before they become problems.
  • Increase retention: Identify dips in attendance or cancellations and act before clients drift away.
  • Coach your team: ‍ Use data to support, develop, and recognize your trainers.

What You Can Track with Orlo Insights

Revenue & Growth

  • Total Revenue: Check your earnings for any period.
  • Revenue per Member: See the average value of each client.
  • Profitability: Track how much your gym is really making after costs.
  • Booking Sources: Find out where your bookings come from—Orlo, ClassPass, Urban Sports Club, and more.
  • Bookings Over Time: Track growth in class and session bookings.

Attendance & Engagement

  • Attendance Trends: Compare booked vs. attended classes and spot drop-offs early.
  • Top Clients: See your most active and loyal members.
  • Frequent Cancellers: Identify clients who regularly cancel so you can reach out or adjust your offer.

Satisfaction & Feedback

  • Overall Rating: Get your gym’s average rating from client feedback. ️
  • Detailed Ratings: View scores for trainers, music, cleanliness, and facilities.
  • Latest Comments: Quickly review recent feedback, sorted by trainer, class, or client.

Trainer & Client Performance

  • Trainer Reviews: Track performance for coaching and recognition.
  • Top-Spending Clients: See who brings the most value to your business.
  • Most Active Clients: Identify members who attend the most classes or sessions.

Trainer Metrics & Retention

  • Clients per Trainer: See how many clients each trainer worked with during the selected period.
  • Retention Rate: Instantly view what percentage of a trainer’s clients came back for more sessions—spot who’s building strong relationships and keeping clients engaged.
  • New vs Returning: Compare how many clients are brand new vs. regulars for each coach.
  • Drop-Off Rate: Find out how many clients only attended once, helping you spot early disengagement.
  • Churn Rate: See the percentage of clients who stopped booking with a trainer compared to last month.
  • Top Trainers: Spot your most effective trainers by comparing engagement and retention side-by-side.

Orlo tracks these trainer performance and retention metrics automatically and makes them visible to each trainer—empowering your team to adapt quickly to client feedback, spot areas for improvement, and celebrate their wins. This transparency helps create a culture of growth and accountability, and gives every coach the insights they need to deliver a world-class client experience.

Conversion & Referral Trends

  • Conversion Rates: Follow leads from first contact to paying member.
  • Referral Trends: See how word-of-mouth and offers drive new sign-ups.

Customizing Your Insights

  • Filter by time period—this month, last month, last 90 days, or any custom range.
  • View specific data for classes, trainers, or services.
  • Export any report for deeper analysis or sharing with your team.

Turn Insights Into Action

  • Check your Insights page weekly to spot opportunities and challenges—take action right away to boost results.
  • Share highlights with your team so everyone stays focused on growth and quality.
  • Use data to tweak your schedule, try new offers, and recognize star trainers or clients.

Your Insights dashboard is your control center for a data-driven, growing, and profitable gym.
Visit regularly to solve problems early, improve results, and celebrate your team’s success.

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