Site Traffic: Turn Visitors into Clients

Orlo’s analytics dashboard gives you real-time, easy-to-understand data on your website traffic. See exactly how people find your site, which pages get the most attention, and what marketing campaigns lead to real sign-ups and revenue—all in one place.

Tracking your site traffic isn’t just about numbers—it’s about understanding what drives your business. Instantly see which channels and campaigns are bringing in visitors, who’s booking trials or memberships, and which content inspires action. Use this information to spend your marketing time and budget on what actually works—and grow your gym more efficiently.

Key Metrics to Watch

  • ‍ Unique Visitors: How many individual people have visited your site.
  • Total Visits: Total number of site visits, including repeats.
  • Pageviews: Total number of pages viewed.
  • Views per Visit: Average number of pages each visitor checks out.
  • Bounce Rate: Percentage of visitors who leave after only viewing one page.
  • ⏱ Visit Duration: Average time spent on your site.

See Where Visitors Come From

The Top Sources section shows how people find your gym—whether it’s Google, Instagram, or a direct visit. Use this data to identify which marketing channels and campaigns bring the most engaged visitors.

Spot Your Most Popular Pages

The Top Pages panel highlights which pages (like timetables, trainer bios, or pricing) get the most visits. Focus your updates and offers on these high-traffic pages for the biggest impact.

Drill Down for More Detail

Click on dashboard sections to explore deeper data—break down visits by device, location, or landing page. Find out what’s working for different groups of visitors.

Track What Really Converts

  • Sign-ups: New user registrations.
  • Trial Bookings: Completed trial bookings.
  • Payments: Successful membership or pack purchases.

See which sources, pages, or campaigns drive not just visits, but actual clients and revenue.

Get Granular with UTM Tags

Add UTM tags to every link you share—on Instagram, newsletters, or ads—to precisely track where your traffic comes from. UTM tags help you measure campaign performance in detail. Common tags include:

  • utm_source: Where the traffic came from (instagram, google, email)
  • utm_medium: Type of channel (social, cpc, referral)
  • utm_campaign: Name of your campaign (summer-offer, free-week)
  • utm_term: Paid search keyword (personal training barcelona)
  • utm_content: To distinguish versions (cta-button, video-ad)

For example, use a link like: 

https://your-gym.com/en?utm_source=instagram&utm_medium=social&utm_campaign=summer-offer&utm_content=story-link

This will show up in your dashboard with all campaign details, making it easy to see exactly what’s working.

Tips for Clean, Actionable Data

  • Use UTM tags on all campaign links for clear, accurate reporting.
  • Keep campaign names short and descriptive.
  • Regularly compare channels and double down on what brings results.

Need Help?

Not sure how to set up UTM tracking, read your analytics, or optimize your campaigns? Reach out to the Orlo team any time—we’re here to help you turn more clicks into clients.

Next: Seo Tips

Was this helpful?