Retain Clients & Build Strong Relationships

Retention is the secret to long-term gym success. It’s not just about getting clients through the door—it’s about delivering such a great experience that they stay, engage, and become your best promoters. Orlo gives you the tools and insights to make retention simple and measurable, and enable your team to perform.

Why Retention Matters

  • Loyal clients are more valuable. It costs far less to keep an existing client than to win a new one.
  • Consistency means results. When clients stick with you, they see progress, feel good, and tell their friends.
  • A thriving community. High retention builds a culture where people feel supported, connected, and motivated.

How Orlo Boosts Retention

  • Motivation Map (Client Insights)
    • Get a clear picture of each client’s goals, motivation, satisfaction, and community needs.
    • Use the Client Insights page and in-class views to spot risks, personalize coaching, and celebrate progress.
  • Automated Communication & Reminders
    • WhatsApp reminders for bookings to ensure people remember their classes.
    • Automated milestones and progress messages to reinforce good habits.
  • Easy Re-booking & Waitlists
    • Let clients rebook classes or sessions in a few taps, and keep classes full with automated waitlists.
  • Churn Risk Detection
    • Get alerts for clients who are missing sessions, dropping in motivation, or expressing dissatisfaction.
    • Follow up early and personally before they drift away.
  • Client Feedback & Reviews
    • Collect feedback automatically after classes and sessions.
    • Act on feedback to improve your offering and show clients their opinions matter.

Actionable Retention Strategies

  • Review Insights Regularly: Use Orlo’s Client Insights to check in on client goals, barriers, and satisfaction. Tailor your coaching and communication to what each client values.
  • Spot At-Risk Clients: Use built-in risk detection and reach out quickly to support clients who miss classes, report low motivation, or hit a plateau.
  • Automate Check-Ins: Schedule automatic check-in messages for new clients and for milestone moments.
  • Celebrate Progress: Recognize client achievements in-app, in person, or via automated messages.
  • Build Community: Use community insights to connect clients with similar goals, promote events, or start challenges.

Retention is where great gyms set themselves apart. With Orlo, keeping clients engaged and happy is easier than ever.

Next: Motivation Map

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