MailerLite Integration

Connect MailerLite to Orlo to automatically sync your gym clients into your email list. This lets you send targeted newsletters, onboarding emails, and campaigns based on their gym activity, subscription, and risk profile—without manual updates.

What gets synced

Orlo sends rich client data to MailerLite automatically. When a new client is created—or when an existing one is updated— their details, including their preferred language (locale), are synced to MailerLite with the following fields:

Field	Description
email	Client’s email address (used as the unique ID in MailerLite)
name	Client’s first name
last_name	Client’s last name
membership	Current subscription name (e.g. "Unlimited", "10-Class Pack")
joined	Date of their first booking, or account creation if no bookings yet
phone	Client’s phone number
locale	Client’s preferred language code (e.g. en, es, ca)
last_attended_pt	Date of their most recent personal training session
last_attended_class	Date of their most recent group class
pt_sessions	Total personal training sessions attended
class_sessions	Total classes attended
risk tags	Any active risk tags attached to the client (added as custom fields with value “Yes”)

You can use any of these fields to segment your audience and create automated workflows in MailerLite. For example:

• A re-engagement email to clients who haven’t attended in 2+ weeks
• A targeted offer to clients with a specific risk tag (e.g. "injury")
• Language-specific campaigns using the locale field

How to connect MailerLite

1. Get your API key from MailerLite
   Go to MailerLite → Integrations → Developer API
   Copy your API token (not the legacy one)
2. Add your API key in Orlo
   In Orlo, go to Settings → Integrations
   Paste the API key under MailerLite API Key and save

That’s it. Orlo will now sync client updates automatically.

How syncing works

Orlo pushes data directly to Mailerlite as soon as they’re created or updated, unless they’re external clients.