Improving Your SEO

This guide is for gym owners and personal trainers using Orlo to streamline operations, engage clients, and grow their business.

Search engine optimization (SEO) helps your gym’s website appear in search results when people look for fitness services in your area. Better SEO means more visibility, more visitors, and more potential clients.

Use keywords that match what people search for

Think about what a potential client might type into Google. For example:

• “Personal training in Barcelona”
• “Group fitness classes near me”
• “Strength training Barcelona”

Include these phrases naturally in your homepage, class descriptions, blog posts, and meta descriptions. Use your city or neighbourhood name throughout your site to target local traffic.

Create unique, helpful content

Google favours websites with fresh, original content. A blog is a great way to improve your SEO while helping potential clients. You can post about:

• Training tips or beginner guides
• Client success stories
• Behind-the-scenes of your workouts or trainers
• Answers to common fitness questions

Each blog post is a chance to rank for a different search phrase and to show off your gym’s personality and expertise.

Get links from other websites

Backlinks — when another website links to yours — improve your reputation with search engines. Ask local businesses, fitness blogs, or your partners to link to your site. You can also list your gym on directories like Google Maps, Yelp, and local fitness platforms.

Set page titles and descriptions

Each page on your site should have a clear, specific title and a short description (meta description). These appear in search results and help people understand what your page is about. Keep them concise and include keywords where it makes sense.

Improve your site’s speed and mobile experience

Google considers page speed and mobile usability when ranking sites. Make sure your site loads quickly, looks good on mobile, and is easy to navigate. Avoid popups, autoplay videos, or anything that makes the experience frustrating.

Use UTM tags to measure performance

When you share links on social media or ads, add UTM tags to track where your traffic comes from and which campaigns work best. This helps you focus on the channels that drive real results.

Be patient

SEO is a long-term strategy. You might not see results overnight, but consistent effort leads to steady improvements in visibility and traffic over time.

The more people visit your site, the more chances you have to turn visitors into paying clients.