Mailchimp Integration (Coming Soon)

This guide is for gym owners and personal trainers using Orlo to streamline operations, engage clients, and grow their business.

We’re adding support for Mailchimp to help you run smarter email campaigns using your gym’s existing client data. If you already use Mailchimp, you’ll soon be able to connect your account and automatically sync your Orlo client data to power targeted, personalised emails.

What it does

Once connected, Orlo will send key client attributes to Mailchimp, so you can segment your lists, send follow-ups, and run win-back campaigns with ease. Synced fields will include:

• Client name and email
• Last attended session – so you can re-engage inactive clients
• Current subscription – helpful for sending tailored offers
• Join date – for loyalty or anniversary rewards
• Total classes attended
• And more to come

Why it matters

Syncing your gym data with Mailchimp helps you:

• Send targeted newsletters and updates
• Trigger automated campaigns based on client behaviour
• Promote upgrades, events, or offers to the right people
• Improve retention by checking in with clients who haven’t been for a while

How it will work

When this feature goes live, you’ll be able to:

1. Connect your Mailchimp account securely from your Orlo settings
2. Choose whether to sync all clients or specific groups
3. Decide how often to sync (daily or weekly)
4. Use Mailchimp’s segmentation and automation tools with your synced data

We’ll also provide pre-built templates and audience tags to help you get started faster.

When it’s launching

This integration is currently in development and will be available soon. You’ll see a notice in your settings when it’s ready to connect.

If you’d like early access or want to help test the feature, let us know—we’d love your input.