Site traffic

This guide is for gym owners and personal trainers using Orlo to streamline operations, engage clients, and grow their business.

Every gym using Orlo has access to a built-in analytics dashboard. You can view your stats at any time from the Insights section. It shows exactly what’s happening on your site — from where your visitors came from to which pages they’re viewing.

This data is important as it shows not only how people interact with your website, but also where your marketing is paying off. You can track the cost and effectiveness of your campaigns by seeing which sources bring the most visitors, which campaigns lead to signups or payments, and how different channels perform over time.

This helps you focus your time and budget on what works — whether that’s Instagram, Google Ads, or email — and avoid wasting energy on strategies that don’t deliver results.

With clear, actionable insights, you can improve your marketing, attract more clients, and grow your business more efficiently.

Key metrics

The top section shows your key stats for the selected date range:

  • Unique visitors: how many people visited
  • Total visits: including return visits
  • Total pageviews: how many pages they looked at
  • Views per visit: average pages per person
  • Bounce rate: percentage of visitors who left after one page
  • Visit duration: average time spent on your site

Where visitors come from

The Top Sources section shows how people are finding you — for example, Google searches, Instagram links, or direct visits. If you’re sharing links on social media or running ads, this helps you see what’s working.

Which pages they visit

The Top Pages panel shows which parts of your site get the most traffic. This might include your timetable, staff profiles, pricing page, or trial sign-up.

Drill down into the data

You can click on most sections of the dashboard to explore more detail. For example, clicking on a campaign or source will break down that traffic by device, location, or specific landing pages.

Conversion tracking

Your dashboard also shows conversion events. These include:

  • Sign-ups: new user registrations
  • Trial bookings: completed free or paid trial purchases
  • Payments: successful membership or pack purchases

You’ll be able to see which sources, pages, or campaigns are generating real business results — not just traffic.

Using UTM tags

When you share a link to your gym’s site — for example in a story, newsletter, or ad — you can add UTM tags to track exactly where traffic is coming from. These tags let you measure campaign performance in detail. We support the following:

  • utm_source: where the traffic comes from (e.g. instagram, google, email)
  • utm_medium: the type of traffic (e.g. social, cpc, referral)
  • utm_campaign: the name of your campaign (e.g. oferta-verano, semana-gratis)
  • utm_term: the keyword used in ads (e.g. entrenamiento personal barcelona)
  • utm_content: to distinguish between versions (e.g. boton-cta, video-anuncio)

For example, a link like this: 

https://mi-gimnasio.com/es?utm_source=instagram&utm_medium=social&utm_campaign=oferta-verano&utm_content=link-historia

…will appear in your analytics dashboard with all of that context, so you can see how the campaign is performing.

Tips

  • Use UTM tags consistently so your data stays clean
  • Keep campaign names short but descriptive
  • Compare channels to see what’s driving the most interest

Need help?

If you’d like help setting up tracked links, exploring your data, or understanding conversion metrics, just get in touch.

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